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The Media School

Academics collaborate on HE publication

4 October 2010

'The Marketisation of Higher Education and the Student as Consumer

‘The Marketisation of Higher Education and the Student as a Consumer’, edited by Mike Molesworth, Richard Scullion and Lizzie Nixon.

Two Bournemouth University (BU) Media School academics are behind a new publication that is catching the attention of academics, politicians and students alike.

BU Senior lecturer Dr Richard Scullion edited ‘The Marketisation of Higher Education and the Student as a Consumer’ and contributed to the book alongside fellow Media School academic Dr Mike Molesworth.

The book defines a shift within Higher Education to a more market-led approach. Claims, such as the decrease of intellectual complexity and the maximising of efficiency for profit, are examined, along with the controversial concept of a student’s ‘right’ to the degree they have paid for.

Dr Scullion said: “It is aimed at academics interested in pedagogy, those teaching education and learning related subjects, senior managers of HE institutions, policy makers and those studying education.”

He continued: “The book has 19 chapters all from different authors all studying different aspects of university – so the book reflects on a wide range of universities in the UK (30+) and a few chapters include overseas universities too.”

Contributors to the book include Frank Furedi, who writes on education topics for the Guardian and Laurie Taylor, who writes satirical pieces for the Times Higher.

‘The Marketisation of Higher Education and the Student as a Consumer’, is published by Routledge and is available now.