Bournemouth University

The Media School

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BA (Hons) Interactive Media Production changes name

15 November 2011

A student on the course demonstrating their work

Course to change its name to BA (Hons) Digital Media Design for the academic year 2012.

BA (Hons) Interactive Media Production will be changing it’s name for the academic year 2012.

The new name will be BA (Hons) Digital Media Design, however will remain the same in content and structure, but the course will continually make interactive changes to the delivery to reflect the fast paced changes of the industry.

The name was changed to reflect students employment after graduation, Programme Coordinator for BAIMP Mark Shufflebottom said of the decision to change the name;

“The name changed because we felt ‘interactive’ was a bit 1990’s as a phrase. Most students go on to work in Digital Agencies so the name change reflects the industry and industry advice.”

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