13 June 2012
Students from the BA (Hons) Advertising course star in their own campaign for Aquafresh after their winning pitch.
Advertising students at Bournemouth University starred in their own advertising campaign after winning a pitch for Aquafresh, which was set by MediaCom on behalf of pharmaceutical company GlaxoSmithKline.
The winning team of final year students were Emily Ridgwell, Rose Pickard, Karis Brummitt and Anna Taylor. The students were set the challenge of coming up with a family based advertisement for Aquafresh toothpaste as part of their final year campaign planning unit.
Emily said the team were not expecting to win the competition, but believe self-confidence won GlaxoSmithKline’s attention.
“We thought we had a really good idea and we were confident in what we were presenting. It was very competitive, we definitely believed in ourselves and followed through what we thought was right.”
Rose did not feel so self-assured that the client were going to like the teams ideas. She said “because we were working on it for such a long time and we were so absorbed in the project, you have no idea how that will portray to the potential client so they we did not know how they would interpret it or if they would completely dislike it.”
As well as winning publicity for their campaign by having their picture on the advert, the team were rewarded by MediaCom with VIP tickets to the Big Brother launch party in August, which Emily said the team are “really looking forward to!”
Course leader for Advertising and Communication Richard Scullion added, “it’s always great to get Blue-chip clients involved in live briefs for students. And in this case they had to put their learning into action through problem solving for this brand. The winning team were not only highly polished they had a very strong core idea about giving Aqafresh a clear ‘family’ position.”
Anna is the only student in the winning team that has already scored a job for when she graduates, which is with the tenth leading pharmaceutical company in the world Eli Lilly, whom she did her placement year with.
Emily is hopeful that BU’s reputation will help her in finding a job, ‘I think it will help us in future when we are looking for jobs, as Bournemouth is recognised for having a good advertising course.”
You can currently see the winning team on the inside of the bus stop on Holdenhurst Road, Bournemouth.