Which are you?
Don't forget, you can always...
Page published: 13 October 2011
The School of Tourism at Bournemouth University undertakes world class research and is a leading provider of degree courses uniquely focused on the environmental, economic, social and cultural impacts of tourism. To help support ongoing growth, the School continues to recruit academics of the highest international reputation and among their most recent recruits is the well known author Susan Horner.
Susan wrote her first book ‘Marketing for Hospitality’ in 1996 and has gone on to write a further ten books with collaborators including John Swarbrooke and Stephen Ball. Susan’s books include key texts such as Consumer Behaviour in Tourism, International Cases in Tourism Management and the world renowned Leisure Marketing. These books are used internationally and have been translated into a variety of languages including Chinese.
Among her other skills Susan has an interest in the learning styles of hospitality students and relationship marketing and management issues for hospitality. She has also developed an international reputation as a marketing specialist and been responsible for the academic content of hospitality courses at undergraduate and postgraduate level that have been delivered both locally and internationally in the distance learning environment.
She has more recently worked in a Swiss hotel school that prepares talented students for an international career in the hospitality sector. When combined, these skills and interests make Susan ideal for the School of Tourism at Bournemouth University.
So what does the future hold? Well Susan said “I’m looking forward to spending time writing and being a part of the hospitality learning experience at Bournemouth”.
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