School to showcase KTP expertise at business breakfast

Page published: 3 May 2011

The School of Tourism will be hosting a breakfast event for companies from across the region to find out how they can access the University’s specialist expertise to boost their business.

The School, which specialises in hospitality, nutrition, events, leisure, retail and marketing, will host the event from 8.30am to 10.30am on Wednesday 7 June at Poole House, Fern Barrow, Bournemouth.

At the free business breakfast, which will have a particular focus on the food and drink sector, guests will be able to find out how Knowledge Transfer Partnerships (KTPs) with BU can help their business grow and develop.

KTPs are government-funded programmes in which graduates, supported by University experts, deliver strategic or tactical business projects.

Representatives from Dorset Cereals will be revealing how working with BU experts enabled them to increase their turnover, market share and brand penetration, thereby enabling them to become the joint brand leader in the UK for muesli sales.

BU Knowledge Transfer Manager Dr Martyn Polkinghorne said: “The University greatly values its strong relationships with local and regional business organisations. Our recent work with Dorset Cereals is a prime example of how the University can inject new knowledge, theories and processes that enable business organisations to take a significant step forward. In fact in the case of Dorset Cereals we supported them to quadruple their turnover following co-ordinated support for both their marketing and production activities.”

“Businesses attending this free breakfast event will be able to learn from Dorset Cereals about their experience of working with BU, and about current funding opportunities to support similar innovative projects that may suit their own organisation.”

For more details and to book your place at this event please click here.