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News Archive - Story 5

Retail Lecturer, Jeff Bray, talks on local radio about Fashion-itis

Fashion-itis describes the behaviour whereby clothes shopping is highly hedonistic, forms a significant social and leisure activity, and becomes almost an obsession.’ Over the past few years growth in Fashion-itis has been significant.  Jeff Bray authored a report on this trend in shopping behaviour which has triggered widespread media interest.  So far 8 radio stations have broadcast interviews with Jeff, and the story looks set to break onto the small screen in the coming weeks!