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Developing a Citizen Brand Ambassador Programme - Key Issues for Place Branding Strategy
Date: Tuesday 10 July 2012, 10am - 4pm
During this workshop participants will be tasked to devise solutions to the key challenges in the development of citizen brand ambassador programmes.
Workshop facilitator Keith Dinnie, of NHTV Breda University of Applied Sciences and Director of the Centre for City Branding, will present findings from his research into this topic to stimulate debate and group activities.
The workshop is highly participative and interactive, so rather than follow a traditional lecture fashion, key issues will be identified and participants will then be assigned specific tasks to work on in groups before reporting back to the other workshop participants.
A free-thinking, collaborative atmosphere will be created in order to maximise the possibilities for mutual learning between workshop participants.
The day will be structured around four main themes:
Keith Dinnie, PhD, is Director of the Centre for City Branding (CCB). He is Editor of the book City Branding - Theory and Cases, published in 2011 by Palgrave Macmillan. Formerly Associate Professor of Business at Temple University Japan in Tokyo, he now works at NHTV Breda University of Applied Sciences in the Netherlands. He is currently conducting a global study into city branding strategy, with a particular focus on the development of citizen brand ambassador programmes.
Keith has delivered keynote speeches, workshops, seminars and conference presentations in the United States, United Kingdom, France, Germany, Netherlands, Iceland, Portugal, Greece, South Africa, Malaysia, China, South Korea, and Japan. This year he will be delivering city, regional and national branding workshops and keynote speeches in Bournemouth (UK), Edinburgh (UK), Seoul (South Korea), Hertogenbosch (Netherlands), and New York (US).
For further details about Keith’s activities, see his websites:
The fee of £75.00 + VAT includes all workshop materials, lunch and refreshments. Travel costs are not included.
Places are limited and operate on a ‘first come, first served’ basis.
Book your place using our online booking form.
The deadline for bookings is 6 July 2012.